TOURISM MARKETING

Our experience has always been driven by our eagerness to innovate and extend our horizons. Recently, Concept has expanded its sphere of action into the travel and tourism sector, which is one of the most promising areas on the Brazilian market. Today, the services offered by Concept are underpinned by its in-depth knowledge of the Brazilian market, available to private or public organizations and companies, as well as destinations, hotels and other travel market players wishing to promote their brands and boost sales in Brazil. This is why we have established a special project that involves the cooperation of a pool of companies and professionals with hands-on experience in the travel and tourism field.

Definição da AMPRO | Associação de Marketing Promocional

A Concept oferece hoje seus serviços e profundo conhecimento do mercado brasileiro a empresas, organizações privadas ou públicas, destinações , hotéis e outros travel players interessados em promover o próprio brand e aumentar os fluxos de vendas no Brasil.
Por isso criamos um projeto especial que conta com a colaboração de um pool de empresas e profissionais com experiência e vivência na área de turismo.

In addition to Promotional Marketing services, more particularly,
we supplement our performance with the following activities
for the travel and tourism sector :


• Maintenance and development of business relationships with partners.
• Market intelligence and consulting services.
• Positioning analyses and competition benchmarking.
• Regular calls on key people and opinion shapers for the industry
  (travel agencies, tour operators, MICE, corporate accounts).
• Development of new sources of business, specialized channels and on-line sales.
• Cross-selling and co-marketing actions with tour operators and airlines.
• Assistance with incentive and group negotiations.
• Public relations and communications.
• Preparation and translation of press releases and websites.
• Direct mail shots and building up databases.
• Organization of workshops, training seminars, educational trips for industry
  professionals and the trade press.
• Participation in trade fairs and events.
• Production and distribution of hardcopy or digital promotional materials.
• Assistance in drawing up media plans.