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Promotional Marketing is brand communication designed to enhance perceptions of its value through promotional techniques and contact points that spur the purchases, use, loyalty or experiences of products and services

AMPRO definition | Associação de Marketing Promocional

Planning and running marketing campaigns.
Corporate and promotional events.
Incentive and endo-marketing campaigns.
Planning and implementing point of purchase (POP)
promotional actions.
Trade fairs, conventions and congresses.
Stand design and assembly.
Relationship marketing.
Launches and brands and products.
Real estate launches.
Planning and implementation of social and environmental responsibility actions.
Joint marketing actions and sponsorships.
Training projects in the marketing and sales area.
Hard copy and digital promotional materials.

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